Local SEO Orlando, FL

From invisible to dominant in the Orlando fence market.

All County Fence LLC, a fence contractor in Orlando, Florida. Here's what was broken, what we changed, and what moved.

8.76 Avg map rank before

1.89 Avg map rank after

13×13 Geo grid, tracked throughout

allcountyfence.com

All County Fence homepage — Fence Contractor in Orlando, FL

The client

Meet All County Fence.

A legitimate, established fence contractor serving the Orlando area. Good work. Good reputation. But virtually invisible on Google Maps — with only 13% top-3 coverage, they were winning business only from repeat customers and word of mouth.

“We have had a great experience working with Joey at DropShadow Agency since he took over our SEO. He is always open to questions, very patient, and makes sure I fully understand what’s being done and why. Joey is working hard to get our fence company visible in all the areas we service, and his dedication really shows. On top of being great at what he does, he’s just a pleasure to work with. I highly recommend him and his services.”

★★★★★ Karen · All County Fence LLC · Google review

The problem

They were doing good work. Google just didn't know it. Competitors with inferior work and fewer reviews held the top 3 while All County Fence averaged rank 8.76 — in the top 3 across just 13% of Orlando. Our job: fix what Google sees, then keep it moving.

The core problems

Google Business Profile severely under-optimized — missing categories and services Google could have matched them to

Homepage gave Google no clear signal about what they did or where

No LocalBusiness schema, so Google had to guess at the business type

Name, address and phone didn't match between the profile and the website

No verified citations across major platforms

No service pages matching the profile's structure

Zero topical relevance for specific fence services

What we did

Here's what we changed.
Five moves, one job each.

Rebuilt the profile

Full Business Profile audit: missing categories and services added; primary category, description, hours and photos optimized.

Fixed the homepage signals

Title tag and H1 rewritten for “Fence Contractor Orlando,” LocalBusiness schema added and the profile map embedded.

Cleaned up citations

Name, address and phone made identical everywhere, then verified citations on 51 platforms including Apple Maps and Bing.

Built the Core 30 pages

A category page for every secondary profile category and a service page for every fence service they offer.

Started the Review Engine

Automated review collection from past customers, plus weekly profile posts to keep it active.

Measured the whole way.

Every change was tracked on bi-weekly rank maps across a 13×13 grid of Orlando, so we could see what moved the map and what didn't.

The process

Here's how it came together.
In order. Nothing skipped.

Baseline 13×13 Google Maps rank grid for fence contractor across Orlando

Phase 01

Built the foundation.

A complete Business Profile audit and rebuild, a homepage title tag and H1 targeting “Fence Contractor Orlando,” LocalBusiness schema, and name, address and phone fixed across the profile, header, footer and contact page. Then verified citations on 51 platforms through LeadSnap — including Apple Maps and Bing — and a local Chamber of Commerce membership for trust.

Phase 02

Added topical relevance (Core 30).

A content gap analysis found every profile service without a matching page. We built a category page for each secondary category and a service page for every fence service, linked them to mirror the profile's structure exactly, added schema to every page, and submitted them all to Search Console.

allcountyfence.com/fences/pvc-vinyl-fences

All County Fence PVC vinyl fences service page

All County Fence Google Maps rank grid after — average rank 1.89

Phase 03

Kept it moving.

Monthly local link building with Orlando-area associations and directories, weekly profile posts, the Review Engine collecting reviews from past customers, and bi-weekly rank maps reported back to the client.

The result

Then the map lit up.

8.76 → 1.89

Average Google Maps rank across a 13×13 grid of Orlando, from the first capture to the latest.

Keyword: “fence contractor” · Orlando, FL

Before

After

Google Maps rank coverage, before vs. after. Top-3 coverage went from 13% to 95.86%.

Top-3 coverage 13.02% → 95.86%

Market share 18.97% → 95.86%

Industry rank 7th → 2nd

All County Fence now ranks #1 or #2 across 95.86% of the Orlando metro area for “fence contractor.” They went from the 7th most visible fence contractor in their market to the 2nd. Their phone rings from areas of Orlando they had never received a call from before. What was a word-of-mouth business is now the dominant fence contractor on Google Maps in one of Florida's most competitive markets.

Results may vary based on market, competition, and starting conditions.

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