A Brand New Look for a Disruptive Speaker

Introduction

Patrick Leddin is a renowned professor, keynote speaker, and author who is passionate about disruption and innovation. 1 To promote his new book and increase speaking engagements, he needed a website that reflected his bold and professional brand identity. We were tasked with designing and developing a new website in under 30 days that would showcase his expertise and captivate his audience.

Design Challenges

The project presented several challenges:

Tight Deadline: We had a limited timeframe to complete the project in order to coincide with the publisher's pre launch campaign.
New Branding: Patrick Leddin had recently launched a new brand identity, so we needed to incorporate these elements into the design.
Limited Content: At the time of the project, Patrick Leddin's website was primarily a landing page. We needed to create additional content to showcase his expertise and offerings.

Design Solutions

To address these challenges, we took a strategic and collaborative approach:

Visual Identity: We leveraged Patrick Leddin's new brand identity, incorporating his signature color palette and bold typography.
Custom Imagery: We created custom illustrations that reflected the theme of disruption and innovation.
Clear Structure: We designed a clean and intuitive layout to ensure easy navigation and user-friendly experience.
Content Development: We worked closely with Patrick Leddin to develop engaging content for his new book page and speaking engagements section.
Responsive Design: We ensured the website was responsive and optimized for all devices.

Results

We successfully delivered a website that exceeded Patrick Leddin's expectations. The new design was launched on time and received positive feedback from both Patrick and his audience.

Increased Traffic: The website saw a significant increase in traffic within the first month of launch.
Improved Conversion Rate: The new contact form led to a higher number of inquiries.
Positive Brand Perception: The website effectively communicated Patrick Leddin's brand identity and positioned him as a thought leader in the field of disruption.

Conclusion

The Patrick Leddin website project was a success due to our collaborative approach, commitment to quality, and ability to deliver results within a tight timeframe. We are proud to have helped Patrick Leddin establish a strong online presence that supports his brand and facilitates his speaking engagements.

"We couldn’t be happier with our experience working with Joey at DropShadow Agency! From the very beginning, the team was professional, responsive, and truly dedicated to understanding our business needs. They delivered a beautifully designed, functional, and user-friendly website that exceeded our expectations." -Sara Lamason CMO