Concerning Learning
Project Information
- Client Concerning Learning
- Services Delivered Website Design & Launch
- Key Result New & Improved Website
Project Details
When Concerning Learning partnered with us, they needed more than a fresh look. This Orlando website redesign case study shows how we helped transform a dated site into a modern Squarespace experience that better reflected the brand, improved clarity, and boosted conversions.
Understanding the Client
Concerning Learning, founded by Deadra Welcome, is a consulting firm specializing in performance-driven learning and development. Their workshops, coaching, and facilitation programs help organizations build healthier, more effective cultures.
The problem? The old website was cluttered, outdated, and failed to capture Deadra’s personality: confident, professional, and inspiring. Visitors struggled to understand services, calls-to-action were buried, and the design felt flat.
The Problem: A Site That Didn’t Reflect the Brand
The former site presented four major issues:
- Outdated content that confused visitors
- Unclear structure that buried service offerings
- Underwhelming design that didn’t match brand quality
- Poor navigation that hid contact and signup CTAs
Simply put, the site didn’t reflect the real impact of Concerning Learning.
The Solution: Orlando Website Redesign for Clarity & Conversion
We began with a full content audit and site restructure, aligning services into three clear offerings: Workshops, Coaching, and Consulting. This made the user journey intuitive and service-focused.
Design highlights include:
- A bold new homepage showcasing mission and values
- Simplified navigation so visitors find answers in two clicks
- Fresh, mobile-optimized layouts for all devices
- Custom visuals with whitespace and hierarchy for easy scanning
We built the site in Squarespace, ensuring easy updates and long-term maintainability.
👉 Looking for something similar? Explore our Website Design Services.
Design Concept: Where Culture Meets Clarity
The visual direction balanced professionalism with warmth, using purples, creams, and soft accents from the brand palette. Clean lines and bold sectioning guided users, while custom imagery reinforced Deadra’s confident, people-first approach.
The Results: A Website That Works
In just two weeks, we launched a site that reflects Concerning Learning’s strengths: clarity, confidence, and connection.
Early outcomes include:
- 📈 Increased site traffic
- 📩 More newsletter signups
- ✅ Glowing client feedback
Deadra’s response:
“All I can say is WOW! DropShadow Agency is wonderful to work with if you need a website refresh or one built from scratch! Joey is patient and attentive to especially if you’re not a technology person. He walks you through each step in the process and provides video tutorials to support you. In addition to the website refresh, DropShadow gave me so much value in the first conversation as well as a follow-up marketing strategy to streamline my business and make it easy for clients to find and work with me. If I had it to do again…I’m working with DropShadow!” -Deadra Welcome
Why This Orlando Website Redesign Case Study Matters
This wasn’t just about fonts and colors. It was about aligning a digital identity with the real-world impact of a consulting firm.
At DropShadow Agency, we specialize in Orlando website redesigns that make service providers, educators, and consultants shine online.
👉 If your website feels cluttered, outdated, or “not you,” it may be time for a strategic redesign. Start with our Website Design Services and let’s build something bold together.
